Eyewear Design Studio headed by Max Giorgetti with more than 25 year experience.
Full product development from Concept Design to detailed Collection, including
full support to bring to life Your Collection.


In my work I try to get inspiration from People, their habits and their way of behaving, to understand precisely where to suggest Styles and Details. To reach People with the ideas they like.


My mission is the same as the beginning: help Companies to grow massively with Collections and Brands. Everything is possible, with the necessary enthusiasm and realistic expectations.

rayban | design by max giorgetti


colibrì by max giorgetti

BRAND DEFINITION - An identity-process born from a concept design sketch to fully defined ergonomic styles. As experienced designer, in my background i followed a number of different approach finalized to the build of new branded startups or improve existing. As a company or single collection, I can suggest and help you claim your right space in the market.

concept design by max giorgetti

INSPIRED COLLECTION - Fashion trends developed for your brand and for your audience, with details that make the difference. Tailored to your brand identity, we can suggest a number of styles with details and accessories, not last the packaging. A new collection is born, like a single product in different shapes, different voices in the same choir.

clic design by max giorgetti

GRAPHIC DESIGN - Logo and any other graphic customizations are an opportunity to tell a full detailed story regarding brand, collection and philosophy. A new project must be a clear new page to tell to the people, specially thinking at the optical market. I can suggest you how and where it is possible to work on that, from my point of view.

colibrì logo by max giorgetti

THE PROTOTYPE - Handmade or digital, a prototype is the fundamental step in to the design process. Tailored to your face, the first prototype can talk you about any part of the frame, suggesting to modify the angle, as well the dimensions and the style of any detail. We realize acetate prototypes, in metal, wood and other material, with pro quality finishing in 1:1.

prototype in acetate by max giorgetti

READY FOR TOOLING - Our cad files are ready to run over production machines, for acetate, metal or other innovative materials. In this way we can assure full control over any process. Tooling cost are reduced at the lower end, saving precious time needed to production.

cad by max giorgetti

PRODUCTION - Your collection is ready for the final stage, with the finest materials and logistic. I can take you by hand to the final production for any kind of product and materials, such as: acetate, metal, injection tr90, wood and others. I can suggest the most advanced producers from Italy, Japan and China.

PACKAGING - The product must always be extremely personal and have its own distinctive sign from everything else. Packaging is a wonderful opportunity to define its content and intrigue the consumer. With packaging design we can highlight the the brand.

wood case by upsunglasses

FEEDBACK - The likes of a model or a collection can be useful to think at the next, with a clear plan for the production process of the upcoming collections. To fully understand the like of your customers, and translate a detailed market feedback in to the best help to present the next ideas.

versace design by max giorgetti


Time ago, after the Art school and the Marangoni fashion institute in Milano, I started a career as Fashion designer. Soon, I realized as the glasses was the intriguing side of fashion and design, where I was more interested. From local producers I switched to design for known companies and brands.

In a time when everyone drew with pencil and paper, I started my career with the help of the Apple computer. With the luck to build an experienced team of industry experts - Claudio and Angelo - who follow me from the beginning of my activity with suggestions, impossible prototypes and problem solving.

Today I see my drawings on the faces of many people, often on tv and in cinema. For me as designer, this is the greatest satisfaction, beyond any compensation and reward. To see that ideas born from a simple sketch can come to life and be appreciated by ordinary people all over the world.

max giorgetti background background highlights

  danor | ladies eyewear

  sordelli | eyewear

  ars optical | sports eyewear

  ic optics | versace  versus  mattiolo  playlife nordica

  luxottica | rayban  persol  vogue  killerloop  emporio armani

  marcolin | kenneth cole  timberland

  clearvision | kenneth cole

  owp | eyewear | mexx

  tura | ladies eyewear

  viva group | harley davidson

  methodseven | sunglasses

  sunsight | sport & safety frames

  ags | eyewear & sunglasses

  irene | eyewear & sports glasses

  clic | magnetic eyewear

  up | upsunglasses

  neon | sports glasses



We create special eyewear projects for artists, rappers and celebrities. Following the artist management input, we provide the idea as concept design and than create a single style ready for concerts, videos and interviews. From a simple sketch, we can suggest an ergonomic and top finishing product, like a real production style tailored to the artist.
celebrities style design 11 by max giorgetti celebrities style design 22 by max giorgetti


When I have the opportunity I try to think different following my concept of minimalism, exploring other areas of products. in 2005 I received the best prize: the Chicago Athenaeum Award with the watch Snakey by Alfex.
Alfex Snakey by Max Giorgetti

Snakey | Chicago Athenaeum Design Award

CP Design

Cosmetic Packaging Design it's a field where I can imagine different shapes, that help me to remain open to some other trend. In C.P. design I try to represent the concept with the help of 3D CAD and digital animation, the movement can show a design with accurate details, like intimate emotions.
Glaspray ISA design & animation by Max Giorgetti

Glaspray ISA by Max Giorgetti

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