Eyewear Design Studio headed by Max Giorgetti with more than 25 year experience.
Full product development from Concept Design to detailed Collection, including
full support to bring to life Your Collection.
In my work I try to get inspiration from People, their habits and their way of behaving,
to understand precisely where to suggest Styles and Details.
To reach People with the ideas they like.
My mission is the same as the beginning:
help Companies to grow massively with Collections and Brands.
Everything is possible, with the necessary enthusiasm and realistic expectations.
BRAND DEFINITION -
An identity-process born from a concept design sketch to fully defined ergonomic styles.
As experienced designer, in my background i followed a number of different approach finalized
to the build of new branded startups or improve existing. As a company or single collection,
I can suggest and help you claim your right space in the market.
INSPIRED COLLECTION -
Fashion trends developed for your brand and for your audience, with details that make the difference.
Tailored to your brand identity, we can suggest a number of styles with details and accessories,
not last the packaging. A new collection is born, like a single product in different shapes,
different voices in the same choir.
GRAPHIC DESIGN -
Logo and any other graphic customizations are an opportunity to tell a full detailed story
regarding brand, collection and philosophy.
A new project must be a clear new page to tell to the people, specially thinking at the optical market.
I can suggest you how and where it is possible to work on that, from my point of view.
THE PROTOTYPE -
Handmade or digital, a prototype is the fundamental step in to the design process.
Tailored to your face, the first prototype can talk you about any part of the frame, suggesting to modify the angle,
as well the dimensions and the style of any detail. We realize acetate prototypes,
in metal, wood and other material, with pro quality finishing in 1:1.
READY FOR TOOLING -
Our cad files are ready to run over production machines, for acetate, metal or other innovative materials. In this way
we can assure full control over any process. Tooling cost are reduced at the lower end,
saving precious time needed to production.
Your collection is ready for the final stage, with the finest materials and logistic.
I can take you by hand to the final production for any kind of product and materials, such as:
acetate, metal, injection tr90, wood and others.
I can suggest the most advanced producers from Italy, Japan and China.
The product must always be extremely personal and have its own distinctive sign from everything else.
Packaging is a wonderful opportunity to define its content and intrigue the consumer.
With packaging design we can highlight the the brand.
The likes of a model or a collection can be useful to think at the next, with a clear plan for the production
process of the upcoming collections. To fully understand the like of your customers,
and translate a detailed market feedback in to the best help to present the next ideas.
Time ago, after the Art school and the Marangoni fashion institute in Milano, I started a career as Fashion designer.
Soon, I realized as the glasses was the intriguing side of fashion and design, where I was more interested.
From local producers I switched to design for known companies and brands.
In a time when everyone drew with pencil and paper, I started my career with the help of the Apple computer.
With the luck to build an experienced team of industry experts - Claudio and Angelo -
who follow me from the beginning of my activity with suggestions, impossible prototypes and problem solving.
Today I see my drawings on the faces of many people, often on tv and in cinema. For me as designer,
this is the greatest satisfaction, beyond any compensation and reward.
To see that ideas born from a simple sketch can come to life and be appreciated by ordinary people all over the world.
danor | ladies eyewear
sordelli | eyewear
ars optical | sports eyewear
ic optics | versace versus mattiolo playlife nordica
luxottica | rayban persol vogue killerloop emporio armani
marcolin | kenneth cole timberland
clearvision | kenneth cole
owp | eyewear | mexx
tura | ladies eyewear
viva group | harley davidson
methodseven | sunglasses
sunsight | sport & safety frames
ags | eyewear & sunglasses
irene | eyewear & sports glasses
clic | magnetic eyewear
up | upsunglasses
neon | sports glasses
We create special eyewear projects for artists, rappers and celebrities.
Following the artist management input, we provide the idea as concept design and than create a single style ready for concerts, videos and interviews.
From a simple sketch, we can suggest an ergonomic and top finishing product, like a real production style tailored to the artist.
When I have the opportunity I try to think different following my concept of minimalism, exploring other areas of products.
in 2005 I received the best prize:
the Chicago Athenaeum Award with the watch Snakey by Alfex.
Snakey | Chicago Athenaeum Design Award
Cosmetic Packaging Design it's a field where I can imagine different shapes, that help me to remain open to some other trend.
In C.P. design I try to represent the concept with the help of 3D CAD and digital animation,
the movement can show a design with accurate details, like intimate emotions.
Glaspray ISA by Max Giorgetti
the purpose this website is to show the max giorgetti career in eyewear design, the method and related professional services.
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