eyewear design by max giorgetti


since 1995 | eyewear collections for famous brands and start-up



my name is max giorgetti, i'm born in north italy and i'm based around there for my life and my design activity.

my work it is inspired from people and from their customs, looking them to understand how and where i can suggest some news, in the fashion and in the industrial design. in other words, i try to achieve the necessary energy to be sensible interpret of new trends and ways to live, to arrive at the people with the ideas they need.

time ago, after the art school and the marangoni fashion institute in milano, i started a career as independent fashion designer. soon, thanks to favorable circumstances, i realized as the glasses was the intriguing side of fashion and design where i was more interested. starting from local producers i switched than to design for more known companies. later, i reached my best successes with famous brands.

like a pioneer in the art of computer graphic, i started my career with the help of the computer, fundamental for my design work, in a time where the traditional way to represent an idea was the only option. in addition, i had the luck to build a friendly and professional experienced team of industry experts, claudio and angelo, who follow me from the beginning of my activity. in this way i'm always able to face every problem of simple like complex projects.

after almost 25 years of collaborations my mission remain the same of the beginning: help companies to reach success, with the necessary enthusiasm and realistic expectations.

worldwide eyewear companies require to reach specific customers with their products. to help them, i can suggest a method, where the idea is the center and all is done in the best way to bring the concept to life. this method is available for companies i work with and who want improve their production system, specially thinking at the marketing side.

what i can do for your single project or collection

brand identity
brand definition, an identity-process that can grow in differents aspect and forms. as experienced designer, in my background i followed a number of different approach finalized to the build of new branded startups or improve existing. as a company or single collection, i can suggest and help you claim your right space in the market.

inspired collection
fashion trends developed for your brand and for your audience, with details that make the difference. tailored to your brand identity, we can suggest a number of styles with details and accessories, not last the packaging. a new collection is born, like a single product in different shapes, different voices in the same choir.

graphic design
logo and any other graphic customizations are an opportunity to tell a full detailed story regarding brand, collection and philosophy. a new project must be a clear new page to tell to the people, specially thinking at the optical market. i can suggest you how and where it is possible to work on that, from my point of view.

the prototype
handmade or digital, a prototype is the fundamental step in to the design process. tailored to your face, the first prototype can talk you about any part of the frame, suggesting to modify the angle, as well the dimensions and the style of any detail. ii suggest acetate prototypes for plastic and i can realize prototypes in metal, wood and other, with pro quality finishing in 1:1.

ready for tooling
our cad files are ready to run over production machines, for acetate, metal or other innovative materials. in this way we can assure full control over any process. tooling cost are reduced at the lower end, saving precious time needed to production.

the production
your collection is ready for the final stage, with the finest producers, materials and logistic. due to the larger connections established during my collaborations in the world of eyewear, i can take you by hand to the ended piece, including the quality control, in various kind of products and materials: acetate, metal, injection, wood and others. based in any country.

feedback
the success of each product, as well as its limits, can be useful to organize the production process of the upcoming collections. I can suggest how to fully understand the suggestion of your customers, to translate the market feedback in the best help to present the next ideas.


the following is a list of some of the best collaborations established during my career..

for my personal attitude i do not disclose too many informations from my past works, i believe this is a professional way to remember and honor them.

if you are interested in more details about my designs and my activity, please send your request, i will reply to you with some attachment regarding all that it's possible.


  danor | ladies eyewear

  sordelli | eyewear

  ars optical | sports eyewear

  ic optics | versace  versus  mattiolo  playlife nordica

  luxottica | rayban  persol  vogue killerloop  emporio armani

  marcolin | kenneth cole  timberland

  clearvision | kenneth cole

  owp | eyewear | mexx

  tura | ladies eyewear

  viva group | harley davidson

  methodseven | sunglasses

  sunsight | sport & safety frames

  ags | eyewear & sunglasses

  irene | eyewear & sports glasses

  clic | magnetic eyewear

  up | upsunglasses

thank you for your interest. please send your request, we'll get back with you very soon!

 
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about this website
the purpose this website is to show the max giorgetti design works and professional services


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