my name is max giorgetti, i'm born in north italy and i'm based around there for my life and my design activity.
my work it is inspired from people and from their customs, looking them to understand how and where i can suggest some news, in the fashion and in the industrial design. in other words, i try to achieve the necessary energy to be sensible interpret of new trends and ways to live, to arrive at the people with the ideas they need.
time ago, after the art school and the marangoni fashion institute in milano, i started a career as independent fashion designer. soon, thanks to favorable circumstances, i realized as the glasses was the intriguing side of fashion and design where i was more interested. starting from local producers i switched than to design for more known companies. later, i reached my best successes with famous brands.
like a pioneer in the art of computer graphic, i started my career with the help of the computer, fundamental for my design work, in a time where the traditional way to represent an idea was the only option. in addition, i had the luck to build a friendly and professional experienced team of industry experts, claudio and angelo, who follow me from the beginning of my activity. in this way i'm always able to face every problem of simple like complex projects.
after almost 25 years of collaborations my mission remain the same of the beginning: help companies to reach success, with the necessary enthusiasm and realistic expectations.