my name is max giorgetti, eyewear designer since 1995
i'm specialized in eyewear design and production

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Take a Tour!

in brief

After the Art school and the Fashion institute Marangoni, I started a career as independent designer of glasses with a large number of collaborations. Later, I reached my best successes with famous brands.

My work it's inspired from the fashion world and from the industrial design, where I take the necessary energy to try to be sensible interpret of new trends, to arrive at the people with the ideas they need.

More than 20 years of experience with any kind of companies, from small commercial to world class international producers, has increased my knowledge of the glasses, an apparently complex mechanical-aesthetic mix.

The help of computer graphic it's fundamental on my design work, and I'm know as a pioneer on that. In addition, with an experienced team of industry experts, Claudio and Angelo, who follow me from the beginning of my activities, I'm always able to face every problem of complex projects.

Influenced from some successful collaborations, with time, I built a new method of work, where the idea is the center and all is done in the best way to bring the concept to life, in time less. This method is available for companies we work and who want improve their design and production system.

Today my mission remain the same of the beginning: help companies to reach success, with the necessary enthusiasm and realistic expectations. Let me know about your project.
porcorosso image by h. miyazaki

apogeo drawing by max giorgetti

How I can help you
for your new collection

Art direction, brand definition, production facilities, where experince can help to find the right way to full success, some time difficult, some other with out limits!

Art direction

Find the right space in the eyewear world, this priority take place before any other. Not every times an easy step, but let's try.

Collection design

Following a brand identity, we can suggest a number of styles with details and accessories, tailored to the final customer.

Production facilities

We follow your collection to the final production, with the finest producers, materials and logistic. Based in any country.


Worldwide companies require help to reach specific customers with their collections. After more than 20 years, I have established a working method, with which I can contribute to their success through some basic steps.

Brand identity/

Development of an identity system for a company or single collection, for claim a space in the market

Inspired Design/

All fashion trends developed for your brand to your audience, with details that make the difference

2D & 3D layout/

Life is in 3 dimensions, concepts are drawn for the first time in 2D, the important is the final result

featured fields by max giorgetti

/Design ready

Our designs are ready to run over the production machines, in acetate, metal or other materials

/1:1 Prototype

A prototype render the idea better than any design, is the case of injection mould intricate style


We produce your collection and we know who to trust for your type of product, at the best price

Concept design, drawing, Cad and more

We can show just some concepts drawn from past collaborations. For the most part of the work done we are bound to respect the privacy policy rules.


> danor | ladies eyewear

> ic optics | versace versus mattiolo playlife nordica

> luxottica | rayban persol vogue killerloop emporio armani

> marcolin | kenneth cole timberland

> clearvision | kenneth cole op

> owp | eyewear | mexx

> tura | ladies eyewear

> viva group | harley davidson

> methodseven | sunglasses

> sunsight | sport & safety frames

> ags | eyewear & sunglasses

> irene | eyewear & sports glasses

> clic | magnetic eyewear

background collaborations image by max giorgetti

porcorosso image

Get in touch

You can send any question about your idea to be implemented and our work. I will try to answer within 24 hours. Thanks for your interest!

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